Expertise for retail
From analysis to production – all from one source
At Freiberger, we are not only professionals in pizza production. We create complete product ranges for private labels. Together with our customers, we take a close look at what consumers like and what trends will shape the markets of tomorrow. Which products will enable us to secure consumer demand in the long term? With our strong position in category management and product development, we handle the entire process – from the initial idea to recipe testing to customized logistics solutions. Ultimately, what counts is that our specialties find their place in the frozen food aisle – and are purchased not just once, but again and again.
The development process
Turning ideas into bestsellers
Success in the frozen food aisle can be planned. In our clearly structured development process, we combine market analysis, creative workshops, and technological expertise. We are only satisfied when our customers enjoy lasting success with our products. That's why we leave nothing to chance, but proceed systematically, step by step.
Market survey Product range analysis Development and workshops Implementation Introduction Performance review
1. Market research
Analysis of markets, target groups, and trends
We know what's in demand—from nutritional trends in Scandinavia to taste preferences in Southern Europe. Insights and expertise form the basis for new recipes and successful product ranges.
2. Product range analysis
Performance and potential assessment in the market environment
Which pizzas are selling well, and which ones need a fresh boost? Our market research and category management teams take a close look at product ranges and individual products and identify opportunities that we can exploit together with our partners.
3. Development and workshops
Joint concept and product development
Now the idea comes to life: in workshops, we tinker with recipes, test combinations, try out different doughs, and discuss details such as sustainable and user-friendly packaging. We contribute our extensive expertise in process technology, sensory analysis, nutritional design, and many other areas. We closely involve our customers in all processes to ensure that a good idea really does result in a market-ready product.
4. Implementation
Production, quality, and logistics
From the test kitchen to the production line: state-of-the-art production lines bring our recipes to life. Even when producing large quantities, we ensure that every pizza tastes exactly as planned and reaches retailers with consistent quality. Regular audits guarantee this standard.
5. Launch
Support with marketing and launch
The big moment has arrived: a product is conquering the market. We support the launch with strategic advice and expertise from our various specialist areas. We work closely with the marketing teams of the retail companies and draw on our experience from countless successful market launches.
6. Performance review
Continuous analysis and optimization
Even after launch, we stay on the ball: we monitor how the product develops, make adjustments, optimize, and remain in constant communication with our customers.
Contact Freiberger
Have any questions?
Do you have questions about our product range or would you like more detailed information? Feel free to contact us—our sales team looks forward to hearing from you.